A striking new mural has appeared in Grimsby as part of the Turn The Corner smokefree campaign, created by local street artist Stakes Ink.
Known for his bold and detailed street art, Stakes Ink delivered the large-scale mural in a very short timeframe while maintaining the high-quality finish he has become known for locally. The artwork was completed in time to become the visual backdrop for a regional television campaign encouraging people to stop smoking.
The project began when advert producers Supersonic, working via ChiefTV, approached Creative Start Arts in Health because of our local experience delivering murals and working with artists across North East Lincolnshire. Supersonic developed the concept for the mural as part of the advert, while Creative Start supported the local delivery of the project and worked with Stakes Ink to bring the artwork to life.
Art With a Message
The mural visually tells a story of transformation. One side represents the negative impacts of smoking, while the other reflects the positive outcomes of stopping and the support available to help people turn the corner toward a healthier, smokefree future.
The artwork will also feature as the backdrop to a television advert sharing the story of a local woman who successfully became smokefree. The advert is due to air across ITV and on demand channels from April 8.
The campaign has been funded by 15 local authorities across Humber and North Yorkshire, West Yorkshire and South Yorkshire and is coordinated by the Centre for Excellence, a programme focused on tackling the region’s biggest preventable health harms.
Celebrating Local Talent
Creative Start Arts in Health helped support the delivery of the mural by connecting the campaign with a local artist and coordinating the installation.
We were proud to work with Stakes Ink on the project. His ability to take a concept and translate it into a powerful piece of street art in such a short timeframe was key to making the project possible. Delivering a mural of this scale and quality under tight deadlines is no small task, and the finished piece stands as a testament to his skill and professionalism.
Creative Start regularly works with artists to deliver public artwork across the area through initiatives such as Paint The Town Proud, helping bring creativity into public spaces while supporting local talent.
A Possible Lasting Legacy
While the mural was originally intended to be temporary, it has been very well received locally. Conversations may now take place with the building owner and the community about refreshing the “negative” section of the wall in the future, potentially creating another uplifting public artwork for the town.
The campaign is supported locally by North East Lincolnshire Council, which offers free support for people who want to stop smoking.

Recent Posts




